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San Tan Valley & Maricopa Audiologist Explains Hearing Loss & Cognitive Overload

Your hearing is one of your most valuable assets. It connects you to your friends, family, and the world around you. What you may not realize, however, is the degree to which hearing takes place in your brain, not in your ears! In fact, because your brain is different from everyone else’s, you hear differently from other people around you.

Our 5-star-rated San Tan Valley and Maricopa audiologist is here to discuss the fascinating ways that your brain helps you to hear…and the ways that today’s technology has brought hearing aid treatment to an entirely new level.

What Does Your Brain Have to Do with Hearing?

Think of your ears as microphones that pick up sounds. Once those sounds enter your ears, your brain has to decode and figure out what the sounds mean. Without your brain, you wouldn’t be able to process, enjoy, or comprehend anything that you hear.

Your brain does something else amazing with the sound received by your ears. To demonstrate this, try reading the following verse:

Roses are red

Violets are _____

Sugar is sweet

And so are you!

Did your brain figure out that the blank in that verse is supposed to say “blue”? It does the same thing when you are listening to someone speak in a noisy room. Sometimes, your ears might not catch sound completely. When this happens, your brain works to fill in the gaps to create meaning.

Avoid the Danger of Cognitive Overload

Unfortunately, when you suffer from hearing loss, your brain must go into overdrive to fill in numerous sound gaps all the time. After a while, this can take its toll. You may end up feeling tired, and social gatherings can start to feel like work instead of fun. Your memory can suffer, as well, since your brain can only work so hard at so many things at once.

What Is BrainHearing™?

BrainHearing™ technology works in harmony with your brain. It automatically adjusts and optimizes sound to match your unique hearing profile and personal sound preferences. The result is a more natural hearing experience that’s customized exclusively for you.

When your hearing aid incorporates BrainHearing™ technology, your brain doesn’t have to work as hard to filter out unwanted background noise to create meaning from sound. The result is greater enjoyment and more energy to listen to your friends and family!

Schedule Your Hearing Assessment with Our San Tan Valley & Maricopa Audiologist Today

Our experts at Priority Hearing & Tinnitus can provide you with a real-life hearing assessment, during which we will be happy to answer all your questions about our hearing rehabilitation technologies. Call our friendly office today to schedule your appointment!

The information provided in this article is not meant to be medical advice and is for educational purposes only. If you would like to learn more about this and other audiology-related topics, feel free to contact Priority Hearing & Tinnitus by clicking here or by calling 480-331-6521.

As one of the premier audiology practices in San Tan Valley & Maricopa, AZ, our audiologists and team at Priority Hearing & Tinnitus also provide 5-star hearing care to patients from Queen Creek & Fountain Hills, AZ & the surrounding areas.

Your Top-Rated Audiologists Providing Hearing Aids in Maricopa & San Tan Valley, AZ

"Amazing service. If you have Tinnitus this is a must stop. The information provided is a life changer for anyone dealing with Tinnitus."

- Richard L.

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"My experience with Priority Hearing and Tinnitus has been over and beyond...as completely professional as it gets. Thank you!"

- Peter H.

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"Wonderful place. They made this process quick and easy!"

- Bianca B.

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"Highly recommend. The staff here has been a great help to my husband and son. Very helpful, informative and accommodating. They truly do make hearing a "priority" for their patients!"

- Beverly L.

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*The reviews listed are from actual patients of Priority Hearing & Tinnitus. Individual results may vary. Reviews are not claimed to represent results for everyone.

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Click Below For More Information

OUR SAN TAN VALLEY OFFICE
36305 N Gantzel Rd., Ste. 104
San Tan Valley, AZ 85140

Phone: 480-568-6117

Office Hours:
Monday - Friday 9 AM - 4 PM

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OUR MARICOPA OFFICE
41664 W. Smith Enke Road, Suite 110
Maricopa, AZ 85138

Phone: 480-331-6521

Office Hours:
Tuesday & Thursday: 9 AM - 4 PM

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OUR FOUNTAIN HILLS OFFICE
16747 E Parkview Ave, Unit #2
Fountain Hills, AZ 85268

Phone: 480-418-8222

Office Hours:
Tuesday & Thursday: 9 AM - 5 PM

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